Think & Grow Rich: What Makes This Book a Timeless Classic?

Think & Grow Rich, a self-help book originally published in 1937, has sold over 70 million copies and ranked 6th on Businessweek Magazine's best-selling paperback business book list 70 years after its release. The book is also accompanied by a membership website and forum.

What Makes Think & Grow Rich a Timeless Classic?

Think & Grow Rich is no ordinary self-help book. In fact, it has sold over 70 million copies worldwide and continues to be read by people of all ages even to this day. So what makes it a timeless classic? Here are some possible reasons:

1. The Author’s Story

Think & Grow Rich was written by Napoleon Hill, a man who struggled to make ends meet until he was challenged by the philanthropist Andrew Carnegie to interview successful people and extract a formula for success. Hill spent over 20 years researching and writing the book, and his own story of persistence and dedication is inspiring in itself.

2. The Principles of Success

Think & Grow Rich is not a book of quick fixes or magic spells. Instead, it lays out a series of principles that have been proven to work time and time again. These include the power of auto-suggestion, the importance of a definite purpose, the role of faith, and the necessity of persistence. These principles are still relevant today and can be applied to any area of life, not just business.

3. The Examples of Success

One of the strengths of Think & Grow Rich is the use of case studies and examples to illustrate the principles. Hill interviewed over 500 successful people, including Henry Ford, Thomas Edison, and John D. Rockefeller, to find out their secrets and share them with his readers. These stories are not only informative but also entertaining and add a human touch to the book.

4. The Writing Style

Think & Grow Rich is not a dry, academic treatise. Instead, it is written in a conversational style that is easy to read and understand. Hill uses anecdotes, metaphors, and colorful language to convey his message and keep the reader engaged. Even though it was written in 1937, the book feels fresh and modern and has a timeless quality to it.


It’s hard to summarize the impact and significance of Think & Grow Rich in a few paragraphs. Suffice it to say that this book has changed countless lives and inspired generations of entrepreneurs, authors, and leaders. Whether you are a fan or a skeptic, there is no denying the enduring appeal of this classic book.


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